Hi Reader,

No matter where you are in the world, the seasons are beginning to shift!

After living in Santa Monica for several years where the weather was ALWAYS the same, I so appreciate this change now that I live in Missouri - where it can feel like all four seasons within one month sometimes!

(Just last week I took a video of my daughters dancing to Taylor Swift outside in sunny 65-degree weather...right next to piles of snow from the day before. Simply. Crazy.)

But I digress.

For your business self, this means it's time to look at your product offerings to see if they're set up in a way that lifts your customers' skin health and overall wellness for the 'new' weather ahead.

If you're approaching Spring/Summer with me, this is a great time to start creating or promoting products that help with sun protection, after-sun care, or other Spring-Break-Type products and bundles.

If you're approaching the Fall/Winter on the other side of the world, consider formulating for dry, windy weather (and things for the cold and flu season to support your customers if you're on the aromatherapy side of our industry).

For you, this may mean adding a new product to your line.

For others that offer seasonal products the entire year, this may mean spotlighting the season ahead differently:

• For Etsy shops (or other marketplace users), move these products to the 'Featured Items' section.
• For Shopify (or other websites), add these items to your home page or a featured spot on your menu.
• Start mapping out online marketing opportunities in your content calendar with Instagram, FB, TikTok, email newsletters, etc.
• For pop-up shops or Farmer's Market vendors, get those samples ready!

Related Reading and Resources:

• ​How to Use a Content Planner for Your Skin Care Business (10-Step Guide)​
• ​After Sun Skincare Recipe Bundle PDF (100% Natural)​
• ​Dry Skin Face Serum Recipe PDF (100% Natural)​

Updated Blog Posts This Week:

• ​How to Start a Lip Balm Business on a Small Budget​
• ​Handmade Soap Packaging Guide (for Selling Online)​
• ​Mica Tinted Lip Balm Recipe (How to Make & Sell Online)​

Tax Season Notes:

If you're new to the world of the financial side of your business, you might be avoiding the financial part like the plague. I know I did for a long time.

Janet from Paper+Spark is holding a free 4-day training that covers the 3 types of taxes that every e-commerce seller needs to know (for newbies and seasoned sellers alike).

I hesitate to say I wasn't doing the financial part RIGHT until not long ago, and learned everything USEFUL from Janet and her trainings (and have happily deleted the five million Google Searches while trying to figure it out on my OWN from my memory).

She makes this all so very approachable. ('Team Janet' over here.🎯)

​The free training is from 3/25-3/28, but you can sign up ahead of time right here!​

(And yes, I'm the happiest affiliate you ever did see...I'll share her work and sing Janet's praises from the rooftops!)

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Other Weekly Inspiration

Social Media Content Ideas for Next Week:

• March is Women’s History Month: The skin care industry is predominantly run by women, and celebrating this is worth more than one monthly mention. Share photos and information about the females in your life who have inspired you on your entrepreneurial journey.
• March 8 (tomorrow!) is International Women’s Day: Even if you’ve been celebrating the achievements of women all month, this is the day to raise awareness and take action.
  • (Engagement tip: Get your entire following involved by choosing free resources that support IWD, such as videos, selfie cards, activities, social media assets, and more.)
• 📆 Want content ideas further in advance? Check out the Skin Care Social Media Content Calendar for evergreen, year-round inspiration and prompts!

Connect in our FB Group(s)!

If you have questions about the above content (or anything related to building your skin care business!), head to our community FB Group!

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In gratitude,

Christine Glaser, C.A.

​www.diyskincarebusiness.com​

As a seasoned and certified Aromatherapist, Essential Oil Specialist, and Organic Skin Care Formulator, Christine helps aspiring entrepreneurs turn their dreams into thriving home-based handmade skin care businesses.

Quick-Win Digital Resources for Your Skin Care Business:

And of course, if you have any questions that you don't want to ask in the private Facebook Group, just hit reply to this email (they go straight to me!) - I'll get back to you as soon as I can!